Kultur, Livsstil och Näringsliv
Det personliga varumärket blev ett populärt begrepp under det tidiga 2000-talet. Från att ha varit något som primärt associerades med företag och produkter så började offentliga personer bli medvetna om och aktivt arbeta med de varumärken som de personligen utgjorde. Nu märks en spridning av fenomenet till de breda befolkningslagren.
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